MediaTree August 2008 - Kent Business column
Pushing the boundaries of advertising
Advertising continues to push the boundaries in getting its audience’s attention, and art is perfect for communicating the message in a striking way. Pillory Barn Creative worked with the Hazlitt Art Centre and Maidstone Borough Council to create a unique piece of artwork at Fremlin Walk, promoting ‘A Midsummer Night’s Dream’ open-air summer performances across Kent. The piece covered 5m2 of the pavement and took several hours to complete. Shoppers were intrigued and students passing through the town stopped to watch the advert take shape.
Free Pay Per Click Business Briefing
Adwords University is holding free Business Briefings on Pay Per Click (PPC) advertising and Google Adwords.
If you have heard of PPC advertising but are not sure how you could use it for your business or how to setup a campaign, then these one hour briefings, held in Sevenoaks, can provide you with a great introduction.
www.adwordsuniversity.co.uk/briefing
Joe’s an ‘Off the Wall’ Winner
Folkestone based Sagittarius Marketing’s multimedia designer Joe Campion, 22, from Canterbury has scooped first prize for the best integrated multi-media project this year at the University of Kent at Canterbury with an innovative online concept – thekitchenwall.com. This is an interactive website which allows you to add recipes, create recipes from what you have in your fridge, source restaurants and even grow virtual plants. Jo started with Sagittarius two years ago on the successful student placement scheme that the agency runs in conjunction with the University’s Multimedia Technology and Design BSc.
Designs on a new career?
Bromley based branding and marketing consultancy Navigator Creative have just produced a new brand identity for online recruitment company Careers4London. The distinctive logo has been used on a variety of marketing communications including a website, posters, flyers and even a Smart car! Managing Director, Tony Munns commented “Our client is a no-nonsense, does what it says on the tin type of company and we wanted the branding to reflect this. The logo is simple, immediate and, as they are planning to roll our Careers 4 in other major cities, easily adaptable to future locations.”
Kent’s own Summer Exhibition!
There is no need to travel to London for the Royal Academy Summer Exhibition when Liberty Gallery in Kings Hill near West Malling has its own Summer Exhibition!
Alongside evolving displays by more than 30 artists, the Summer Exhibition features work by four innovative artists represented by Liberty Gallery. The exhibition is open now and continues until 23rd August, opening Mon-Sat 9.00am-5.30pm. Admission is free.
In brief
Tunbridge Wells digital marketing agency, ‘Be Interactive’ have recently won the website design and development for Thanet Earth, an £80m, 90 hectacre high-tech greenhouse complex growing British salads 52 weeks of the year.
West Malling based video production company Kersh Media has launched a new range of fixed price, low cost video packages aimed at SMEs. www.kwikvid.com
